Digiday Video Upfront | April 16 & 19, 2012 | New York & Los Angeles 

Dan Goodman and William H. Masterson III, Partners and Co-Founders of Believe Entertainment Group, have launched previous digital entertainment projects including Seth MacFarlane's "Cavalcade of Cartoon Comedy" created by Seth MacFarlane (Family Guy) and Meinspace, an online effort to support Sacha Baron Cohen's Bruno, as well as original short form content with the world famous improv troupe, The Second City among others. Most notably, Believe Entertainment Group recently signed a deal with NBA two time MVP and pop-culture icon LeBron James to develop an all new, animated web series called The LeBrons.

Los Angeles -- Jared Hoffman, Managing Partner, GENERATE

Jared Hoffman, former literary and new media agent at Creativre Artists Agency, joined Generate as a partner in 2007. He brings more than a decade of experience in new media and branded content to overseeing Generate Talent management. Hoffman oversees day-to-day operations in branded entertainment, where he develops and executes stategies for Ford, Microsoft, Mindshare, Johnson & Johnson, Britta, Disney, Unilever and more.