NYC Agenda
Digiday Video Upfront | April 16 & 19, 2012 | New York & Los Angeles
NEW AGENDA COMING SOON!
Digiday’s conferences are editorially programmed to provide honest dialogue about important issues facing digital media--with a specific focus on brands, advertisers and agencies. Digiday welcomes speaker submissions for those willing to take a stand on important, and sometimes controversial, topics. To be considered as a speaker, please provide your name, title and company, along with links to the most relevant content highlighting your positions on industry issues. Please note which conference for which you’d like to be considered.
To suggest a speaker or topic, email Erika@digiday.com no later than 2/23/12.
Our past agenda from the 2011 Digiday Upfront NY included:
11:30am: Registration, Networking, Lunch Pick-Up & Kick-Off Spotlight #1: Creativity Rules! What makes great digital video ad creative? With no uniformity of content, placements, player sizes, and even ad formats, online video presents a host of challenges for marketers and creatives. How do you ensure your advertising breaks through the clutter and drives engagement, traffic, or awareness? Join Tremor Media Chief Media Officer Jason Krebs and Creative Director David Sanderson as they dissect the New Balance campaign and their creative partnership with Almighty Media Supervisor Rachel Dunham and Media Director Analesa Smith. Don’t miss this from-the-trenches look at best practices, other great video ad examples, and how the rules will save your creative.
Presenters:
Jason Krebs, SVP/Chief Media Officer, Tremor Media
David Sanderson, Creative Director, Tremor Media
Rachel Dunham, Media Supervisor, Almighty
12:00-12:30pm: Keynote Presentation: A Fireside Chat with Dan Goodman and William Masterson, Partners & Co-Founders, Believe Entertainment Group
Dan Goodman and William H. Masterson III, Partners and Co-Founders of Believe Entertainment Group, have launched previous digital entertainment projects including Seth MacFarlane's "Cavalcade of Cartoon Comedy" created by Seth MacFarlane (Family Guy) and Meinspace, an online effort to support Sacha Baron Cohen's Bruno, as well as original short form content with the world famous improv troupe, The Second City among others. Most notably, Believe Entertainment Group recently signed a deal with NBA two-time MVP and pop-culture icon LeBron James to develop an all new, animated web series called The LeBrons.
Interviewer: Brian Morrissey, Editor in Chief, Digiday
12:30-12:50pm: State Of the Industry: For Digiday's "State of the Industry on Digital Video" report, we asked the industry questions about video content, ad formats and how marketers judge the success of their video investments. Why are some companies still sitting on the sidelines of the digital video experience and what will it take to convince them that online video has arrived? Learn the answers, and see some examples of what leading companies are doing today, in this enlightening session.
Speaker: Gian Lombardi, SVP, Eastern Sales, YuMe
12:50-1:30pm: The Buyers Speak Out. In this session, the top media buyers will reveal their marketing mix, budgets, and overall strategy as it pertains to digital video. They'll discuss what they think content sellers are doing right -- and wrong. They'll also explore the impact of Real Time Bidding, DSPs, SSPs and exchanges on the video marketplace. Is RTB needed in an environment of constrained inventory? What's keeping marketers from spending more on digital video? Where are brands and buyers placing their bets this year -- premium, branded, original, or user-generated content? Finally, how does the current state of measuring digital video impact their potential investments? The industry's leading buyers weigh in.
Moderator: Jason Shulman, VP Sales, Adap.tv
Speakers:
Andrea Millett, SVP, Managing Director, Havas Digital/Media Contacts
Michael Arden, VP/Digital Buying Director, Digitas
Eric Bader, Chief Strategy Officer, Worldwide, Initiative
Paul Dolan, VP, Strategy and Operations, The MIG
Adam Davis, Associate Director, Digital Services, Horizon Media
1:35-1:40pm: Creative Showcase Case Study #1.
Presenters:
Todd Joyce, Sales Director, Break Media
Anastasia Northrup, Associate Media Manager, Pizza Hut
1:45-2:00pm: Spotlight #2: Adap.tv: Online video has increasingly demonstrated that it has the scale and measurability that broadcast advertisers want. As consumers migrate from television to online, buying audience-targeted video can be incredibly effective and at the same time, incredibly complex. But that is quickly changing in the Adap.tv Marketplace. Join Jason Shulman, VP of Sales for Adap.tv, as he demonstrates how audience targeting is in fact being done at scale in video, and the latest Marketplace tools and technologies that are making it easy for advertisers to deliver rich video placements across the web. From cherry picking the best audience segments to full Marketplace transparency, buyers are scaling their campaigns and succeeding with video.
Presenter: Jason Shulman, VP Sales, Adap.tv
2:00-2:40pm: The Sell-Side Play: Video audiences and content are moving online, which are two of the drivers of the shift in marketer spending to digital. So how can the sell side help shift budget share from offline to online faster? Is the answer using traditional metrics like GRPs? Is the answer client education? Is the answer delivering a solid ROI? Content owners have the best read on the effectiveness of online video, and in this session, they'll share examples of how marketers can achieve their objectives. They'll also discuss whether new sales approaches will be effective in attracting premium sponsorship dollars away from TV.
Moderator: Corey Kronengold, Content Director, Digiday
Speakers:
Michael Ziegler, VP Midwest Sales, Break Media
Erick Hachenburg, CEO, MetaCafe
David Kohl, EVP of Sales & Customer Operations, VEVO
Jason Krebs, SVP/Chief Media Officer, Tremor Media
2:45-2:50pm: Creative Showcase Case Study #2.
Presenters:
Jaime Hintz, Marketing Director, MTV Networks
Zvika Netter, CEO & Co-Founder, Innovid
2:50-3:05pm: Spotlight #3: Social Video Advertising: Creative is Only Half the Battle: This session will cover how brands are using social video technology to boost viral reach and sharing of their video content. Find out how advertisers are using new distribution, measurement, and sharing techniques to move beyond the “post and pray” method to get guaranteed results.
Presenter: Dan Greenberg, CEO, Sharethrough
3:05-3:20pm: Networking Break
3:20-4:00pm: Measurement Panel: Meet the New Metrics. Online video continues to increase in popularity, consumption and variety, and marketers are taking notice. But beyond the 'whiz bang' of rich media and interactivity, its still difficult to tell if your campaign worked well, if it all. Do traditional direct response metrics still hold up, even when looking for a response? Do brand metrics tell us what we need to know about the bottom line ROI? From impression counting methodology to measuring impact, the challenges of measuring video are plenty. From buying on a cost-per-view to defining and measuring meaningful engagement, this panel will explore how the industry cleans up our bad habits and gets serious about measuring video from planning to kickoff to completion. Moderator: Sean O'Neal, President, VIZU
Speakers:
Corey Weiner, Chief Product Officer, Jun Group
Bill Lederer, CEO, Kantar Video
Eric Bridge, Media Director, Sapient Nitro
Jeffrey Colen, Product Manager for Video, RockYou
Gian Lombardi, SVP of Sales, YuMe
4:05-4:10pm: Creative Showcase Case Study #3.
Presenter: Steven Jones, Chief Strategy and Operations Officer, AdoTube
4:10-4:25pm: Spotlight #4: The Future of TV: Matt Wasserlauf from Specific Media will offer a unique perspective on the future of TV and the discussion around “cord-cutting,” or consumers shifting their cable plans in favor of online video. Topics covered will be 2011 “In’s and Out’s” along with industry aggregation and new web-only video content creation strategies that will help advertisers reach entirely new audiences – resulting in enhanced brand equity.
Presenter: Matt Wasserlauf, EVP of Video Platform & Services, Specific Media
4:25-5:00pm: Behind the Curtain - The Providers, Disruptors and Game Changers: The beauty of video - the combination of sight, sound and motion - makes it easy to forget about all the technology involved in the delivery of content and ads. While content continues to reign as king, this panel will explore the "behind the scenes" technologies that are changing the online video game. From monetization rights management to targeting to dynamic ad assembly and creative platforms, our industry experts offer a look at the latest advances in video technology that is sure to satisfy your inner geek.
Moderator: Brian Morrissey, Editor in Chief, Digiday
Speakers:
Matt Wasserlauf, EVP of Video Platform & Services, Specific Media
Frans Vermeulen, VP, Services, FreeWheel
Brad Herman, Chief Product & Media Officer, TidalTV
Lee Freund, VP, Eastern Regional Sales, TubeMogul
Steven Golus, VP of Sales & GM Mobile, DataXu
5:05-5:20pm: Spotlight #5: Mobile Video Advertising: The Future is NOW. The mobile experts at Vdopia and Kargo discuss the challenges and opportunities in maximizing the ‘third screen’ for brand engagement – exploring how publishers, advertisers and their agencies can scale reach and revenues across iPhones, Android and BlackBerry.
Presenters:
Saurabh Bhatia, Co-founder & Chief Business Officer, Vdopia Inc.
Harry Kargman, President & CEO, Kargo Global, Inc.
COCKTAILS AND CONVERSATIONS:
5:25-6:00pm: Live Content Panel: The Challenge of Live. Online video's Next Frontier: First came the scale of video snacking. Then came premium content from original web video creators and the migration of television content to the Web. Today, multi-platform video consumption is ideal for live events, bringing people together to share in the communal experience of "now," despite being hundreds or thousands of miles apart. How do brands get in on the action? Is there a "live brand halo" effect to be had for marketers wanting to bring friends and fans together?
Moderator: Alan Chapell, President, Chapell & Associates
Speakers:
James Kiernan, Senior Director, Digital Sales Strategy, ESPN
Nate Parienti, Founder/CEO, iClips
Sam Kimball, EVP of Advertising & Brand Sales, Livestream
Matthew Corbin, Chief Product Officer, DBG
Chris Smith, VP Video, Collective
6:00-6:10pm: Creative Showcase Case Study #4:
Presenter: Karl House, VP, Sales, DECA
6:10-6:45pm: Distribution & Syndication Panel: Defining your content strategy is no easy matter. Hyper syndication ensures a wide base for your content to be discovered, but driving users to a single destination enables a level of control for content producers and brands alike. Our panel of experts will weigh the pros and cons of multiple content distribution strategies for original content creators and brand supported content, as well as the underlying technologies that make it happen.
Moderator: Karl House, VP, Sales, DECA
Speakers:
Roland Hamilton, GM, Dailymotion US
Ran Harnevo, CEO, 5min Media and SVP, AOL Video
Jordan Berman, Founder & CEO, OFC: Office Entertainment Network
Perry Cooper, SVP, Digital Media, NHL
Dan Greenberg, CEO, Sharethrough
6:45pm: Digiday Video Upfront Cocktail Hour: The Networking function will allow attendees to continue to carry on conversations after the general session and sessions conclude. It will give attendees a chance to discuss the ideas, sessions, debates presented at the event over drinks and hors d'oeuvres.
